SEO & PR Portfolio

Christopher Keplinger

SEO & PR Strategist

With over 20 years of experience in digital marketing, I specialize in crafting integrated SEO campaigns and high-impact public relations strategies. I am dedicated to elevating brand visibility and delivering measurable results that drive sustainable growth.”

Resume

Professional Portfolio & Media Archive

As a seasoned digital marketing specialist with over a decade of experience, I blend technical SEO precision with high-impact PR strategies to elevate brand visibility and drive measurable growth. I help brands build authority, increase organic search traffic, and secure earned media that converts.

Professional Experience

Technical Marketing & SEO Strategist: Specializing in comprehensive site health, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). I architect strategies that align with modern search paradigms, ensuring brands remain visible in an evolving digital landscape.
Project Management & Agency Collaboration: Extensive experience managing remote teams, coordinating with stakeholders, and overseeing large-scale SEO recovery projects and multi-channel launch campaigns.
Integrated PR & Content Strategy: I bridge the gap between technical search requirements and compelling storytelling, securing high-quality media placements that build both trust and domain authority.

Core Skill Sets

SEO & Technical Strategy: Technical SEO Audits, Local SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Site Architecture, Keyword Research, and Structured Data implementation.
PR & Media: Media Outreach, Story Pitching, Thought Leadership, Crisis Communication, and Earned Media Strategy.
Analytics & Reporting: Google Search Console, Google Analytics, SEMrush, Ahrefs, and custom KPI dashboarding.
Project Leadership: Remote Team Management, SOP Development, Cross-functional Stakeholder Coordination, and Agile Project Management.

Google Certifications

Selected SEO & Integrated Case Studies

Beyond earned media, I focus on the technical and structural foundations that drive organic growth.

Technical SEO Recovery: Sparkling Co Pools

Challenge: Addressed severe indexation issues caused by mass-duplicated gateway pages that negatively impacted domain health.
Solution: Rolled out an emergency technical SEO recovery plan to prune thin content, optimize site structure, and restore search health.

Local Search Expansion: San Gabriel Valley Project

Challenge: Needed to scale visibility across 11 distinct towns.
Solution: Executed a regional market expansion strategy, developing specialized, high-intent landing pages and optimized localized content to dominate the Google Local Pack.

Branding & Content Launch: The Mainstreamer

Challenge: Establish a new brand authority in the music and marketing space.
Solution: Developed a comprehensive content strategy for The Mainstreamer, focusing on high-authority spotlighting of emerging artists and brands.

Media Placements & PR Highlights

A selection of earned media and press coverage secured for my clients.

Cortico

New Hope Weight Loss

BarChart(10/24)

Watauga Brewing Company

WJHL (05/24)

Music Artists

All Press Clippings

Full List

Explore my SEO services and public relations services, or read the latest SEO and PR insights.