Christopher Keplinger: Your Partner in Digital Growth
With over a decade of experience, I provide strategic digital marketing and public relations solutions that build visibility, drive targeted traffic, and deliver measurable results. Let's elevate your brand's presence.
About My Journey
I'm a seasoned digital marketing and public relations specialist with a passion for helping businesses succeed in the fast-paced digital world. My career has been built on a foundation of data-driven strategies and a relentless focus on achieving tangible results for my clients.
My journey in marketing began over ten years ago, leading me to a deep understanding of the key pillars of digital growth, from the technical nuances of SEO to the creative storytelling of public relations. I've worked across diverse industries, allowing me to bring a broad perspective and innovative solutions to every project.
I believe that a great marketing strategy is more than just a list of tactics; it's about building a compelling brand narrative and a consistent, elegant user journey. I'm committed to transparency, open communication, and creating long-lasting partnerships with clients who are serious about their digital success.
Core Service Offerings
My expertise spans a variety of disciplines, all focused on a single goal: your business growth.
SEO & Strategy
I conduct comprehensive audits and develop custom strategies to improve organic visibility, drive qualified traffic, and dominate search rankings.
Content Creation
I craft compelling content for blogs, email newsletters, and social media, creating narratives that build brand authority and engage your target audience.
PPC & Social Media
From Google Ads to Meta campaigns, I manage and optimize paid advertising to maximize ROI and drive performance-based growth.
Public Relations
I secure media placements and build influential relationships, elevating your brand's visibility and credibility through strategic outreach.
Select Projects & Case Studies
My work is defined by tangible results. Here are a few examples of how I've helped clients achieve their goals.
E-commerce Traffic Boost
Client: Retail Brand X
**Problem:** The client was struggling with low organic traffic and conversion rates despite a robust product catalog. Their SEO strategy was outdated and not targeting high-intent keywords.
**Solution:** I developed and implemented a full-scale SEO strategy, including comprehensive keyword research, on-page optimization, and a content marketing plan focused on product-related long-tail queries. I also conducted a technical SEO audit to fix underlying site performance issues.
**Result:** Achieved a **65% increase in organic search traffic** and a **25% improvement in conversion rates** within six months.
B2B Lead Generation Campaign
Client: Software Company Y
**Problem:** A B2B software company needed to increase qualified leads through digital channels. Their current PPC campaigns were inefficient and producing low-quality leads.
**Solution:** I redesigned their PPC strategy from the ground up, focusing on highly specific, targeted keywords and A/B testing ad copy. I also integrated a custom lead-scoring model using Google Tag Manager to better qualify leads and optimize the campaign towards higher-value conversions.
**Result:** Reduced cost-per-lead by **40%** while simultaneously increasing lead quality by **30%**, leading to a direct boost in sales qualified leads.
Brand Awareness & PR Campaign
Client: Non-profit Z
**Problem:** A regional non-profit needed to expand its reach and secure more media coverage to attract new donors and volunteers. Their brand was largely unknown outside their immediate community.
**Solution:** I developed a public relations campaign centered on compelling human-interest stories and the non-profit's community impact. I built targeted media lists and crafted press kits, then executed a strategic outreach plan that included pitches to local, regional, and industry-specific journalists.
**Result:** Secured **15+ high-profile media mentions**, including coverage in major local news outlets and a feature in an industry publication, significantly boosting brand awareness.
Website & Content Optimization
Client: Local Service Provider A
**Problem:** The client's existing website was slow, not mobile-friendly, and poorly optimized for local search. They were missing out on a significant amount of local customer traffic.
**Solution:** I performed a full website redesign and migration, ensuring a mobile-first approach. I implemented a local SEO strategy, including on-page optimization for "near me" searches, structured data markup for business information, and a content plan to target service-specific keywords.
**Result:** The new site achieved an **80%+ improvement in page speed scores** and a **45% increase in local search visibility**, leading to a steady stream of new customer inquiries.
Professional Background
A detailed look at my career path, expertise, and education.
Summary & Skills
I am a digital marketing and public relations specialist with over a decade of experience helping brands boost visibility, drive targeted traffic, and grow through strategic marketing solutions.
**Key Skills:**
- SEO audits & keyword research
- PPC campaign management
- Content strategy & creation
- Social media engagement
- Web maintenance & optimization
- Client communication & project coordination
Experience
Part-Time Marketing Manager
Prestige Marketing USA | Sep 2023 – Present
Managing SEO, PPC, blogging, and email campaigns while optimizing client websites for better search performance.
Marketing Manager
Watauga Brewing Company | May 2023 – Aug 2023
Oversaw branding, promotions, and digital marketing initiatives to boost local engagement and visibility.
SEO Analyst
Agency Elevation (aka SEMIFY) | Apr 2023 – Apr 2024
Conducted SEO audits, keyword research, and optimization strategies to improve organic traffic.
Freelance Publicist
AMPR | 2021 – 2023
Provided media outreach, list building, and PR support to elevate brand visibility for clients.
Marketing, PR, SEO Consultant
Freelancer | Jun 2015 – Apr 2023
Delivered SEO, content strategy, and web support services to small and mid-sized businesses.
Social Media & Podcast Director (Internship)
The Dr. Susan Block Show | Sep 2019 – Mar 2020
Directed social media campaigns and podcast distribution to expand audience reach.
Education
**Bachelor of Arts in Marketing**
University of London – Expected Graduation: 2027
Let's Work Together
Ready to take your business to the next level? I'm excited to hear about your project.