Christopher Keplinger
SEO & PR Strategist
With over a decade of experience in digital marketing, I specialize in crafting integrated SEO campaigns and high-impact public relations strategies. I am dedicated to elevating brand visibility and delivering measurable results that drive sustainable growth.”
Professional Portfolio & Media Archive
As a seasoned digital marketing specialist with over a decade of experience, I blend technical SEO precision with high-impact PR strategies to elevate brand visibility and drive measurable growth. I help brands build authority, increase organic search traffic, and secure earned media that converts.
Professional Experience
- Technical Marketing & SEO Strategist: Specializing in comprehensive site health, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). I architect strategies that align with modern search paradigms, ensuring brands remain visible in an evolving digital landscape.
- Project Management & Agency Collaboration: Extensive experience managing remote teams, coordinating with stakeholders, and overseeing large-scale SEO recovery projects and multi-channel launch campaigns.
- Integrated PR & Content Strategy: I bridge the gap between technical search requirements and compelling storytelling, securing high-quality media placements that build both trust and domain authority.
Core Skill Sets
- SEO & Technical Strategy: Technical SEO Audits, Local SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Site Architecture, Keyword Research, and Structured Data implementation.
- PR & Media: Media Outreach, Story Pitching, Thought Leadership, Crisis Communication, and Earned Media Strategy.
- Analytics & Reporting: Google Search Console, Google Analytics, SEMrush, Ahrefs, and custom KPI dashboarding.
- Project Leadership: Remote Team Management, SOP Development, Cross-functional Stakeholder Coordination, and Agile Project Management.
Google Certifications
Selected SEO & Integrated Case Studies
Beyond earned media, I focus on the technical and structural foundations that drive organic growth.
Technical SEO Recovery: Sparkling Co Pools
- Challenge: Addressed severe indexation issues caused by mass-duplicated gateway pages that negatively impacted domain health.
- Solution: Rolled out an emergency technical SEO recovery plan to prune thin content, optimize site structure, and restore search health.
Local Search Expansion: San Gabriel Valley Project
- Challenge: Needed to scale visibility across 11 distinct towns.
- Solution: Executed a regional market expansion strategy, developing specialized, high-intent landing pages and optimized localized content to dominate the Google Local Pack.
Branding & Content Launch: The Mainstreamer
- Challenge: Establish a new brand authority in the music and marketing space.
- Solution: Developed a comprehensive content strategy for The Mainstreamer, focusing on high-authority spotlighting of emerging artists and brands.
Media Placements & PR Highlights
A selection of earned media and press coverage secured for my clients.