Christopher Keplinger's Blog
Insights, strategies, and industry news on digital marketing, SEO, PPC, and public relations.
SEO -
From SEO to AEO: The Shifting Landscape for Local Service Businesses
Frustrated with your website's online visibility? Discover how the shift from SEO to AEO is revolutionizing local business success in the AI era.
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PPC -
How to Raise ROI with SEM: Understanding Transactional Keywords vs Other Intent Types
Compare transactional vs commercial, informational, and navigational keywords to raise ROI with SEM by targeting high-intent, conversion-ready searchers.
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Content Marketing -
A Small Business Advertising Guide: Mastering PPC and SEM
Discover how small businesses can leverage PPC and SEM to boost visibility, attract leads, and maximize marketing ROI effectively.
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